Hayley Somerville
FROM WHITE SPACE INNOVATION TO PRODUCTS ON THE SHELF
Combining 15 years of experience improving, creating, manufacturing, and launching consumer products, software, and services for companies such as IBM, L'Oreal, Gerber Graduates, and GE with a Master's Degree in Products and Services Innovation from Carnegie Mellon's Integrated Innovation Institute, Hayley has the skills and experience to conceive of powerful new innovations and then see them through to reality.
Hayley Somerville
FROM WHITE SPACE INNOVATION TO PRODUCTS ON THE SHELF
Combining 15 years of experience improving, creating, manufacturing, and launching consumer products, software, and services for companies such as IBM, L'Oreal, Gerber Graduates, and GE with a Master's Degree in Products and Services Innovation from Carnegie Mellon's Integrated Innovation Institute, Hayley has the skills and experience to conceive of powerful new innovations and then see them through to reality.
A decade of Industry Experience
A DECADE+ OF INDUSTRY EXPERIENCE
Creating beautiful, innovative, profitable new products on tight timelines and getting them on the shelf
A decade of Industry Experience
A DECADE+ OF INDUSTRY EXPERIENCE
Creating beautiful, innovative, profitable new products on tight timelines and getting them on the shelf
From Big names to Small Startups
Strategy-focused: managing from the big picture to lead teams in a fast-paced, ever changing product launch environment
Directing cross functional teams of people with competing goals; influencing and building consensus towards solutions that are best for company, partners, and customers
1000's of SKU's launched
An eye for great design & a passion for strategic innovation with a good story
P&L Ownership
Managing direct reports by integrating and leveraging the strengths and diversity of the team
Manufacturing and printing expertise
User-Centered Innovation
THE VOICE OF THE USER
Creating products that meet true needs of consumers through Ethnographic User Research, Concept Ideation & Prototyping, and Iterative Design.
User-Centered Innovation
THE VOICE OF THE USER
Creating products that meet true needs of consumers through Ethnographic User Research, Concept Ideation & Prototyping, and Iterative Design.
Strategic Innovation
User Research with Design Thinking Methods
Re-framing challenges, Bypassing resistance, Asking the right questions
Empathy for the user while keeping goals of the business in mind
Market trends, Sizing, Positioning, and Product pricing
Operations: Supply Chain, P&L, Budgets, KPI's
Masters Degree in Integrated Product Innovation from Carnegie Mellon
Resume
RELEVANT EXPERTISE & SKILLS
PRODUCT & SERVICES DESIGN
• User Research Methods
• Market & Stakeholder Analysis • Prototype Modeling
• User Experience Design
MANAGEMENT
• Project Management
• Staff Development
• Communication with both Engineers and Creatives
OPERATIONS
• Contract and In-House Manufacturing
• Supply Chain Logistics
• Cost Analysis & Planning
• Plastic Molding Techniques
• Printing Techniques
COMPUTER & LANGUAGE
• Adobe Photoshop
• MS Excel & MS Project
• Fusion 360 (CAD)
• Arduino/Spark (Internet of Things)
• Conversational and Written French
EDUCATION
CARNEGIE MELLON UNIVERSITY, 2015
MASTERS OF INTEGRATED INNOVATION of PRODUCTS and SERVICES
PENNSYLVANIA STATE UNIVERSITY, 2005
BS, CHEMICAL ENGINEERING; MINOR in BIOLOGY
DESIGN PROJECT EXPERIENCE
NUK & GERBER GRADUATES PARTNERSHIP
CREATED PATENT-PENDING INNOVATIVE NEW TODDLER FEEDING PRODUCT ADDRESSING UNMET NEEDS OF PARENTS. PRODUCT CONCEPT FAST-TRACKED FOR EARLY 2017 COMMERCIAL LAUNCH
BOEING GRANT RECIPIENT - CHILD CAR SAFETY DEVICE
PRODUCT CONCEPTION, research, & prototype for car seat accessory utilizing RFID & LE Bluetooth to help avoid “forgotten child syndrome” deaths.
WINNING TEAM - SERVICE DESIGN JAM PITTSBURGH (MAYA DESIGN)
Conceived-of and prototyped an interactive total user experience for visitors to Pittsburgh using tactile and digital elements.
‘SPEAK EASY’ STARTUP PROJECT MENTORED BY SAND HILL ANGELS
With Speech Recognition IP from Carnegie Mellon, used market and stakeholder analysis, value opportunity analysis, and user research to conceive of- and pitch a video-conferencing captioning and translation SAAS (software as a service) start- up to Sand Hill Angels. Received excellent reviews.
PROFESSIONAL EXPERIENCE
PRODUCT MANAGER, IBM Watson Marketing, San Francisco (1/2018-Present)
• Developed vision of 'AI Marketer of the Future' including user research, market sizing, profit model, roadmap prioritization, resource allocation.
• Co-creation of developer experience for new venture, including selection of third-party platform, research & design of new user interface, and roadmap for completion.
• Manage product partner ecosystem: groom and prioritize backlog, vet and facilitate partnership agreements/use cases, balance technical debt with new product features.
CONSULTANT, PRODUCT + SERVICE DESIGN, San Francisco (4/16-9/17)
• Developed stakeholder insights, product-market fit, & implementation map for VIP program to improve client perception & increase platform engagement to build+maintain a more elite brand.
• Crafted major investment pitch w/ CEO for strategic new digital product showing value prop, market size, investment, growth trajectory.
L’OREAL GROUP: 2005 - 2014
SR. MANAGER, DEVELOPMENT, New York City (2/12-8/15)
• Led Development Team for Matrix, a $100MM salon brand, the largest in L’Oreal’s Professional Products Division.
• Directed cross-functional teams across 10+ departments (purchasing, manufacturing, creative, R&D, etc), while working concurrently with 40 outside suppliers to consistently manufacture innovative, high-quality products, on-time & on budget.
• Exceeded P&L goals with largest-ever relaunch of Biolage, achieving cost reduction of 18%, balancing cost of goods with potential market impact and product design vs production cost, being a strong partner to both brand and manufacturing.
• Designed & piloted supplier partnership project to improve communication, service, quality, cost, time-to-market.
MANAGER, DEVELOPMENT, New York City (2/09-2/12)
• Managed new product launches for Redken, Matrix, and L’Oreal Professionnel covering all aspects of timing, cost, & quality.
• Notable Launches: Redken Clean Brew, Heat Styling (incl. Duo-Shield dual tube), and Chromatics; Matrix Color Insider.
MANAGER, LAUNCH MANUFACTURING, Montreal Canada (10/07-9/09)
• Responsible for coordinating new and updated product launches launch in a French-speaking manufacturing plant. Worked with marketing in NYC, the suppliers in multiple countries, the production floor, the quality team, and the market supply group to produce and deliver on time and on budget.
PRIOR EXPERIENCE [MAY 2002 - OCT 2007]
Plant Design Engineer L’Oreal USA (1/07-10/07); Chemical Engineering Process Expert L’Oreal USA (8/06-12/06); Associate Master Scheduler L’Oreal USA (7/05-7/06); Co-op III Quality Improvement J&L Steel (5/03 - 8/03); Co-ops I & II Project and Process Management GE Lighting (5/02-8/02) & (1/03-5/03)